Understanding Corporate Training and Why You Need It
Jack Ma, the founder of world’s largest B2B marketplace alibaba.com, often says that customers are the first priority to him and the second highest priority is his employees. This is in fact true for any organization, big or small, because employee/employees are asset in any business. And corporate training is the only alternative to build, nurture and grow competency of that asset.
Corporate training – why it has no alternative?
From of the very beginning of industrialization, employers needed to train and develop their workforce for various purposes; be it for perfecting skills and concepts, developing new attitude, changing existing attitude or gaining new knowledge. The same remains valid even today. Modern day businesses are experiencing rapid changes in technologies and business practices. So, acquiring new skills and gaining latest knowledge have now become more like a survival need. Training and development activities take care of these necessities. Today, training and development activities mostly revolve around major operational areas; like,
- Supervisory skill development
- Managerial and leadership development
- New employee orientation
- Technical skill development
- Customer servicing
- Marketing and sales
- Health, hygiene and safety practices
Despite the differences in operational areas, the agenda for training has always remained,
- Increasing employee productivity
- Minimizing supervision cost
- Improving job satisfaction
And for achieving these objectives, training activities not only focus on skill gaps in delivering existing job responsibilities but also take care of skill gaps for future responsibilities along with general capacity building. Corporate training is a potent managerial tool for anyone willing to strengthen their organization and improve the bottom line.
Traditionally, there are various approaches to corporate training; like,
- On the job training,
- Case study and role play practices,
- Simulation games,
- Instructor-led classes, and
- Programmed self-instruction
Each of these approaches has their own strengths and limitations. However, irrespective of the approaches, for maximum effectiveness you must be able to track, measure and scale the training activities. Hope you remember management Guru Peter Drucker saying – “you can't manage what you can't measure”.
Today, innovations in educational technology have empowered us with various tools to track, measure and scale training touch points. Take the example of e-learning. With e-learning technology you can deliver rich media content, interactive learning experience, case studies and simulations that will keep learners engaged. At the same time, e-learning technology also helps to keep track of training activities through learning management system. You can also integrate your mentoring and apprenticeship initiatives for an overall picture of learners’ progresses. Scalability feature of e-learning technology has made such programs affordable too. Not just e-learning, everyday new technology innovations are happening in training and development space. Options are a plenty. You can opt for rapid off-the-shelf solutions or custom-built for your business specific requirements.
So, get in touch with us in case you want to know more on corporate training solutions for your business. Our years of experience in supporting blue chip businesses with training solutions will be useful to you requirements.